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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Signage For Trade Show Booths: Three Portable Options To Consider

by Jo Fisher

If your company rents booths in trade shows and conventions across the country, you may find that choosing easy-to-pack signage can be difficult. Fortunately you can brand your trade show booth while still selecting signage that can be packed away quickly after each event. This makes traveling with your trade show gear easier. Here are a few signage options to consider as you plan out your company's next round of conventions and trade shows.

Table Coverings

Instead of selecting solid-colored tablecloths for your booth, consider having custom table coverings created for your brand. You can feature your company's name and logo for a simple look, or you can have a graphic printed onto the covering for a bold look. If you'll have several tables in your booth, consider using the same color for each covering, and alternate between your company name and bold graphics for a booth that catches the eyes of people passing by.

Banner Displays With Stands

Banner displays with stands can be assembled easily, and they can draw attention to your booth. Consider using banner displays near the entrance to your trade show booth to create a powerful first impression, and add a wide banner to the back of the booth to create the look of a branded wall. Have images of your latest products printed onto the banners to give people a glimpse of what your company has to offer. When the event is over, simply disassemble the stands and fold the banners for easy packing. You can also choose banners without stands, which can be hung in the front of your tables for an easy way to customize your booth.

Pop-Up Signage

Pop-up signage is ideal for making a big statement even if you don't have a lot of room to pack large signs. These types of signs can be used to create walls for your booth, and you can have them printed with your products, logo or other branded messages. They come with simple frames that assemble quickly, and they offer a professional look for your booth. Ask your signage company about trade show cases to store these larger signs in between events for easy carrying and storage.

Talk with your marketing department about the different types of images that will promote your brand the best, and then work with your sign company to use portable tradeshow signs that are perfect for your company's events.