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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.

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how to promote your business with a signage campaign

Three Tips for Having Signs Created to Promote Your Business Around Town

by Jo Fisher

If you are a seamstress who is trying to get your business name out in the community, consider taking the time to promote your business. Many people are now choosing to promote their business on social media because this is a great way to reach many people without having to spend a lot of money, but it is important to remember that there is still a demographic that does not use social media to find out about local small businesses. The guide below walks you through the process of having signs made to promote your small business directly, rather than by using social media or online publications.

Have Reasonably Sized Signs Created

The first thing you need to decide when choosing the layout for your signs is to choose how large or small you want them to be. You more than likely want to get a few different-sized signs created so that you can hang them at a flea market, and some local businesses may allow you to pay a small fee to hang a sign outside of their business, and you can simply place signs on telephone poles or in the grass of public property to promote your business in some jurisdictions. Be sure to consider how you plan to use the signs to ensure that they are the right size for your needs.

Have the Signs Be Brief and to the Point

When you have signs created to promote your business, you want to be sure that they let the public know what your business is about, but not so wordy that it overwhelms the signs and makes it difficult for people to read them. Be sure that you have the name of your business and any contact information posted on the sign so that people can learn more about your business quickly and easily.

Secure the Signs Well

Once you have had the signs created, you need to be sure that you secure them well so that they do not blow away or fall off. If you are hanging larger signs, you may want to place wooden stakes in the ground to secure them to in order to ensure they do not fall. If you are using smaller signs, use short metal poles to stick the signs into the ground so that they will be at eye level with drivers passing by. Nails should be sufficient when securing the signs to stop signs or telephone poles.

The manufacturer may give you a discount if you make all of the signs look the same or if you order them in a large quantity. It is best to ask before any of the signs are created what discounts the creator offers so that you can get the best price on the signs that you possibly can.

Talk to a company such as Brenner Signs & Awnings LLC for more information. 

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