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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Vinyl Vehicle Wrap Maintenance Tips

by Jo Fisher

Wraps are an excellent way to transform your company fleet from stock to customized. They allow you to advertise and brand your business without the investment of a new paint job, and since they can be removed, you have the ability to customize leased vehicles as well as the ones you own outright. The key to protecting your investment is proper maintenance. The following tips can help.

Tip #1: Avoid automatic car washes

The brushes and high pressure spray in most automatic car washes can cause wraps to begin peeling up from the edges. Instead, wash vehicles with low pressure hoses and sponge brushes. You can continue to use a mild dish soap or your preferred car washing detergent, or you can ask your wrap company for recommendations on cleaning solutions. The "spaghetti" or rag-style care washes are safe for wrapped vehicles, but only if they don't use high pressure spray or apply a finishing wax coat.

Tip #2: Opt for microfiber

Air drying is the least damaging way to dry your wrapped vehicles, but it can lead to unsightly water spots. If this is a concern, use microfiber cloths for drying. Microfiber is soft and non-abrasive, unlike other towel materials, so it won't scratch or damage the vinyl wraps.

Tip #3: Refuel carefully

Gasoline can damage vinyl wraps because it slowly it eats through the material. This is why you will sometimes see fading or damage below the gas tank on a wrapped vehicle. Make sure everyone is trained to clean the area below the gas tank after every fill-up. Water is fine for this task, so you may want to keep a spray bottle filled with water and a dedicated microfiber towel in every vehicle just for this purpose.

Tip #4: Don't wax the car

Wrapped vehicles do not need waxing – in fact wax can damage the vinyl wrap. If only a portion of the vehicle is wrapped, you can wax the non-wrapped areas. Just make sure that no wax gets onto the actual vinyl. Do not apply it right up to the edge of the wrap, though, since you don't want to cause chipping along the edge of the wrap.The same goes for any type of protectant, including waxes or oils made for applying to trim and tires. If any gets on the vinyl wrap, wash it off immediately.

If you notice damage to your wrap or simply need more advice or proper maintenance, contact a vinyl wrap company in your area, such as Nesper Sign Advertising Inc.