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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

3 Tips For Getting A Perfect Large Format Print The First Time

by Jo Fisher

When you need to create a mural, poster, banner or other large presentation with words and images, it only makes sense that a large format print is the best option. Unfortunately, the ink and paper associated with a large print job can often become very expensive, and even a minor mistake can result in the need to reprint the order. Therefore, it is crucial to know a few important tips about large format printing so that you do not waste your time or money needlessly.

#1-Never Just Expand Smaller Pictures Or Words

One common mistake occurs when it seems a good idea to just expand the size of your print job. Unfortunately, just expanding the size of your print job is not particularly helpful. By doing so, you run the risk of distorting the proportions and shading of the original image.

Instead, you can improve the original document or image by removing most or all of the blank areas. The trick with that is to keep everything proportional, including blank spaces, words and images. You should also remember to print or examine a preview, so that any mistakes or oversights can be corrected as early in the process as possible.

#2-Choose Photos With A High Resolution

It can be fairly easy to take and display photos for smaller printing jobs. However, as the size of an image increases, its resolution will play a bigger role in the usability of the final product. Therefore, the best idea is to only use images that have larger file sizes, since larger images are stored in larger electronic files. Larger electronic files indicate images with higher resolution.

If you attempt to manipulate smaller images with correspondingly lower resolution, the details are likely to become blurred, and imperfections will become more obvious. In addition, you can always reduce the resolution of an image that you want to showcase, but you cannot increase the resolution of an existing image.

#3-Consider The Size Of Font You Need

It is important to note that when printing large images or documents, the size of font that you use will have a significant impact on the completed project. For instance, you are probably printing larger images or writing in order for it to be seen over a distance.

As a result, you will want to avoid any overly ornate fonts that could become blurred or lose identifying details if viewed from a significant difference. Instead, you are likely to have better results from standard text sizes that are easy to interpret and that do not call attention from the actual wording.

For more information, contact Signarama or a similar company.