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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Make Sure You Get The Right Sign For Your Business

by Jo Fisher

Getting your business's name out in front of customers is important. Good signage will do that for you. But then your problem becomes choosing the right sign for your business. There are several variables involved in choosing the right sign for your business. 

Local Regulations

Local zoning regulations are the first thing you are going to have to worry about. Your town will have regulations as to what kind of signs you can have, how tall they can be, and how close to the road they can be. On top of that, the signage rules will change from one area of town to another, depending on how any particular area is zoned. If you aren't sure what the regulations are and want to find out, there are a couple of easy ways to do it. One is to talk to the local zoning board. They should be able to give you that information. The other way is to talk to the signage company you want to work with. They will be able to tell you what the regulations are for your location and give you some choices to look at. 


Another variable in your decision making should be what your business's neighborhood looks like. You want to make sure that your sign fits into the neighborhood. For example, if your business is located in a large commercial area, you are going to want to have something that will draw the attention of people going by. That could include brightly colored signs, signs that light up, or even signs with moving displays. However, if your business is located in a quieter or less commercial neighborhood, a big, flashing, colorful sign may be a little garish for where you are located. 


Another thing you will need to consider is whether or not you want the sign for a particular special event. For example, if you are having a grand opening, you don't want a sign that's going to say grand opening all the time. So, you will want to work with your signage company in order to get a temporary sign that will advertise things like your grand opening or sales as well as a permanent sign that gives your company's name. 

Making sure that you have the proper sign makes it easier for you to get people into your door. That allows your business to grow and be successful, which is your long-term goal. 

For a local sign company, contact a company such as Signs In One Day