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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Ways To Bring In More Business This Holiday Season: Small Business Marketing Tips

by Jo Fisher

When you own and operate your own small business, one of the biggest challenges can be competing with the bigger corporate and franchised entities. This is especially true during the holiday season when the special doorbuster deals and the like are all that many shoppers tend to focus upon. In order to make yourself competitive, or at the very least, noticed during the holiday season, you need to get your marketing campaign amped up and draw more customers into your small business. Get to know some of the ways that you can better market your business during the holiday season so that you can bring in as many holiday shoppers as possible.

Invest in Vinyl Banners

When you have potential customers driving past your store and not coming in, part of the problem may be that they do not know your business is there. Out of sight, out of mind after all. Because of this issue, you will need to make your business visible to passersby.

Large vinyl banners that you can hang outdoors can help to draw attention to your business. Make sure you choose flashy colors for your banners to make them stand out and catch the eye. Also, make sure the name of your business is prominent on the banner.

Purchase multiple vinyl banners for the holiday season so that you can better advertise the name of your business as well as any sales or promotions that you may be having throughout the holiday and post-holiday season. This will allow you to hang various banners on different days and keep things fresh and interesting.

Put Social Media and Online Marketing to Use for Your Business

The least expensive marketing technique that you can put to good use for your small business this holiday season, is social media and online marketing. By putting social media to good use for your small business, you can reach a large number of people while investing little to no money.

If you have not already done so, you should open social media accounts and pages for your small business. Invite all of your personal contacts to like and follow the pages and to invite their own friends to also like the business. In order to maximize your effectiveness during the holiday season, you will want to make frequent posts as your business on social media.

Show pictures of products that are on special promotion or that would make perfect gifts for someone on your follower's shopping lists. You can also run ads on these social media sites to reach potential customer in your area. And, of course, your own website as well as paid advertisements on other sites. The amount of money you put into your online marketing will be a fraction of what you will spend on other forms of advertising and marketing.

Now that you have a few ideas of how to better market your small business this holiday season, you can get started as soon as possible and be sure to make your sales goal this year. Talk to a local sign company to learn more.