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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Developing Your Niche Business? Three Tips For Using Custom Signs To Help It Grow

by Jo Fisher

Whether your bake the most deliciously decadent cupcakes, ink the most complicated tattoos or are in the process of developing any other type of niche business, you know that your marketing program must be able to penetrate the masses and attract the customers and clients who are most likely to be interested in your specific product or service. What you may not know, however, is that in this age of digital marketing campaigns, custom signage is still a timeless and invaluable marketing tool. If you are building or growing a niche business and would like to put the power of a custom sign to work for you, the following three tips will help.

One: Make it Visually Appealing & Easy to Read

Getting your message across quickly can be difficult when using too many words to convey it. Instead, limit text to basic information, such as:

  • business name
  • business address and hours of operation
  • phone numbers, social media links or a web address

Make sure there is plenty of open space around the text to ensure that it can be easily scanned, understood and remembered by both pedestrian and automobile traffic. Rely on eye-catching photography or a pertinent, easily-recognized symbol or drawing to augment the text and create a unique marketing message. For instance, if your niche is baking the best cookies in town, a vivid photo of some perfectly baked specimens will be more likely to attract a new customer than a written list of the cookies you offer.

Two: Display it Properly

No sign can effectively market your niche product or service if it isn't easy to see. Before choosing the size and type of signage you will need for your business, look at your location to determine any obstacles that could hide it from view or make it blend in, instead of stand out. Tall trees, buildings, awnings and other signs can all create a cluttered view that will affect the success of your sign. To counteract this issue,make sure that your sign is unique, attractive and displayed in a visually advantageous manner.

Three: Use Signage to Begin Building Your Brand

Before choosing your signage, it is important to think about your long-term marketing plans and select a design, colors and logo that can be effectively incorporated into all future marketing. This will help you develop your brand and make it instantly recognizable to each client or customer you attract throughout the life of your business. 

Consult with a reputable sign expert in your area to make sure information about your specific product, location, and traffic count, as well as any other critical data, is utilized to help you get the most from any custom signage you are considering.

For professional signage help, contact a company such as A 2 Z Signs.