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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Tips For Helping Your Business's Electric Sign Avoid Damage

by Jo Fisher

One of the most common ways of advertising a business is to have electric signs that can catch the attention of passing customers. However, these signs can be extremely expensive, and as a result, it is important for you to take steps to protect them from common sources of problems and damages. Luckily, the following two tips can help you to ensure that your sign lasts for as long as possible. 

Keep Dust Off Of The Sign

It is relatively common for these signs to develop a layer of dust as the years pass by. This may not seem like a major problem, but it can lead to a potentially major problem for the sign. Eventually, this dust can accumulate to the point where it can combust. While a fire starting is certainly possible, it is often more common for the dust to simply burn a mark onto the glass of the sign. 

Once the dust has made these marks on the glass, it will be impossible to remove, and it can cause your sign to appear dull. To avoid this problem, you will need to dust the sign on a regular basis, but make sure that the sign is cool to the touch to avoid accidentally melting part of your duster onto the sign. 

Protect Against All Electrical Surges

Electrical surges are an unavoidable part of needing electricity. Under normal conditions, the flow of power is stable and predictable, but there are a variety of causes that can send a spike of energy through the electrical grid. These power surges can damage any electronic devices that they come into contact with, and this includes your expensive business sign. 

While surge protectors will help keep these lights safe from most minor power surges, it is possible for surges from lightning to overwhelm these systems. As a result, you will need to make sure that your light is protected from this threat by investing in a special surge suppression system that is specifically designed to stop lightning damage. This may be a sizable investment, but it is the only option for preventing your sign from suffering this type of catastrophic damage. 

Your business's electric signs may be among the more expensive items that your have, and it is important for you to understand some of the risks that they will encounter. More precisely, knowing the type of damage that dust can cause and what is needed to protect your signs against electrical surges will make it easier for you to ensure they are kept safe from harm. For more information, contact a company such as Cardinal Sign.