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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Tips On Effective Flyer Designing

by Jo Fisher

Flyers make for a powerful marketing asset that can be used to promote a special event, product or company. Effective flyer design will create an advertising tool that catches the eye, connects with the customer and gives an effective call to action.

As an integral part of any printed advertising campaign, flyers must be designed with the recipient in mind if they are to be effective. Confusing, unclear, tacky or ugly flyers can end up being detrimental to your advertising efforts, which is why it is important to learn how to properly design an effective, simple and attractive flyer that won't get lost in the shuffle. Here are two flyer design tips that can come in handy.

Plan your content

Before getting into the colors, fonts or pictures to go into the flyer, first focus on incorporating your primary content. You can start by making a list of the basic information that the flyer should cover. For instance, a flyer advertising an upcoming concert must have the name of the band, venue, ticket prices and how they can be accessed, date of the event and age restrictions if any. This basic information forms the core of the flyer, and must thus be easily readable and presented clearly.

Use an eye-catching design

A well designed flyer will leave a lasting impression. Getting creative with slogans, using bold and visible fonts for catch phrases, dates and other crucial information and incorporating a bright layout that catches the eye can allow your flyer to stand out and create a bigger buzz.

The use of images is also a great way to bring color and vibrancy to your flyer. If you are advertising a restaurant, for instance, you can take a few photos that will showcase some of the business's visually engaging elements. In cases where original images may be difficult to obtain, you can source creative free stock photos online to better illustrate what you are offering.

Photos or visual illustrations are great, but you must always work towards striking a delicate balance between visual clutter and creativity. In most cases, one or two photo or illustration will work best in creating a memorable visual impact.

Properly arranging the images, adding bold headlines, planning the text smartly, as well as creating color harmony by using a few vibrant colors for the entire design will make for an effective and eye-catching flyer that will inspire your target audience to act. Talk to an expert in graphic design for tips about what helps create a successful flyer.