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how to promote your business with a signage campaign

How many signs do you have posted to advertise your business? Do you promote special offers or services throughout the year? Failure to place signs around your neighborhood can cost you many potential customers. On my site you will find some tips for designing your signs, placing the signs effectively and deciding what to advertise on your signs. By the time you have finished reading through the content on my site, you will have a great idea of what you need to do to create an effective signage marketing campaign for your business. Hopefully, you will experience the same level of success that I have.


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how to promote your business with a signage campaign

Make Your Sign Stand Out From The Crowd With One Of These Eye-Catching Color Combinations

by Jo Fisher

The next time you're driving down the street, take a look at all of the signs you pass. Chances are, you'll see a lot of the same color combinations repeated over and over again. Black and white, red and blue, and yellow and green are featured in so many signs that your eyes start to look right past them. If you really want to grab your customers' attention, consider choosing one of these more unique color combinations for your sign.

Purple and Yellow

Purple and yellow contrast each other beautifully, which makes this a good combination to use when you need to include a lot of detail and text on your sign. The difference between the colors will make your sign readable from far away. Use dark purple and bright yellow if you have a more rugged business, such as an auto shop or sporting goods store. For more feminine businesses, such as hair salons or jewelry shops, try using pale violet and light, pastel yellow. A black outline around the letters can increase readability.

Green and White

Green is a relaxing, inviting color that will entice customers to walk into your business. This makes it a good choice for shops that draw in foot traffic and customers who visit on a whim. Green is all too often paired with other bright colors like blue and red. These colors overpower it, making it feel less inviting. Pairing grass green with stark white lets it shine on its own.

Orange and Black

If you can get over the fact that this color combination reminds most people of Halloween, it can be an effective choice for your business when you're trying to get noticed in a street full of neutral black, white and gray signs. Orange sticks out like no other shade, and black lettering provides the perfect contrast as well as a touch of seriousness. Vary your shade of orange based on your business.

Maroon and Yellow

Maroon is an underutilized superstar in the signage world. It's a very neutral shade that's appropriate for anything from an auto body shop to a nail salon. Paired with yellow, it catches the eye instantly. This combination tends to look best if you choose a maroon sign body with yellow lettering, A yellow sign with maroon lettering is also readable, but gives off a harsher vibe.

Make sure you put some careful thought into your color choices before ordering your business' signs. Just because everyone else plays it safe with their color choices does not mean you have to do the same. A sign's purpose is to call attention to your business. With the color combinations above, you'll be doing just that.